Be Still My Freelancing Heart

After reading an article entitled More businesses are using freelancers, experts say on CNN.com, I had to write a quick post to share with you. Here’s some insight that might prove helpful in your business, at your job or even in your search for a new job.picture-4 

According to this article, many people, like myself, are seeing a positive spin on their businesses. It seems that many companies are discovering how to work smarter, not harder by eliminating unnecessary expenses when looking for creative marketing solutions. Businesses see the value of working with what is termed as Solopreneurs on a project-by-project basis. While the larger companies are still out there doing huge marketing campaigns, many small- to medium-sized businesses are using targeted marketing tactics like social media to get their message out there in a cost-effective way. 

So what does this mean to people searching for jobs in this new arena? Well, think like a small business owner. Where would a potential employer cut first? What’s more, how can you fill this need? What tactics can you use to leverage yourself into a job that is a win-win for both of you?

What I ask of you is this. If you are looking for creative talent, and your resources that are ‘in house’ are swamped with work, or have limited creativity, turn to a freelancer that specializes in what you do. Freelancers are a cost effective move as they don’t require benefits, are able to focus on your project with minimal distractions and bring a background of problem solving solutions they have seen work in a variety of businesses. For more, check out my blog post 5 Reasons You Should Hire a Freelance Writer. 

All the best-

Sarah @ Dog-Eared Pages

 


Advertisements

Leave a comment

Filed under Advertising, Business Development, copywriting, Job seeking, Marketing, marketing in a down economy, Small Business Solutions, Uncategorized, Writing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s