People are talking about your business … let’s hope!
No matter what size of business you may own, work at or even aspire to own one day, you can make a huge impact on your brand by incorporating day-to-day stories about your business. By using customer testimonials (see my website), you can instantly bring not only validity to your business, but the ability to showcase how your products or services are helping current customers.
A little aside …. One thing to remember before you ever use a testimonial is to get your client’s approval in writing. Make sure to ask their permission to use their words in your marketing materials. Keep their approval, whether it’s an email or a signed version of their testimonial in a marketing testimonial file just in case you need to verify at some point.
How do you gather a quality batch of testimonials that work? Here’s a few prompts to get you started.
- Think back to recent client conversations. Did they mention how great the product or service you offer worked? Have the recommended you to others? Are they working on another project with you? If you answer yes to any of these questions, then make a call and see if they’d be willing to write a 1-2 sentence blurb about working with you.
- Make some calls. Look at your client list. Pick up the phone, call a few of your top clients. Inquire if they would be willing to write a recommendation on your behalf. Bonus: If you’re already a LinkedIn user, it’s easy to capture client testimonials. Not only are you able to look up your client when you need their email address, but their recommendation is also listed on your LinkedIn page and their LinkedIn page further validating your professional working relationship.
- Take your client’s words and make them work in your marketing efforts. Once you have collected several solid client testimonials, it’s time to make them work for you. Create real-world stories that incorporate your customer’s words, along with how you helped solve a problem for them or how your business helps their business run better. You only need to create a 2-3 sentence paragraph that can easily be posted on your website, business collateral, sales materials, brochures, print ad pieces, blog page or often your clients can become good supporting material for a business magazine that might be writing a feature about your business.
So what are you waiting for? Your client’s words are out there, ready to help you brand your business. Get started today by picking up the phone and making their words work for you.
Happy Testimonial Hunting-