Time Is Money

Recently I started reading a book that has been out forever. How I missed it, I’ll never know. But a friend of mine, Shawn Kinkade, highly recommended it, so I ran out to the bookstore and settled down to read something that has really transformed the way I am doing business.

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If you’re looking for a way to help keep on task, break your day into bite-sizes pieces and actually manage your time effectively, Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy is a must.

First of all, it’s a quick, easy read. So for all of you out there that “put things off”, like I don’t know … reading … this book shatters that excuse. What’s more, Tracy discusses key concepts in why many small business owners struggle to “Eat that Frong” as he calls it. Besides the fact that you wear tons of hats, being a business owner is tiring, so the thought of actually sitting down to organize your day sounds absurd to say the least. Trust me I was with you before I read the book.

What I have discovered is that it actually takes more time to put off those big tasks we wish to avoid. So I ask what is the Frog that you constantly avoid swallowing on a daily basis? Could it be by making yourself take a huge bit of that task, you actually could be clearing your schedule, head and workspace of something that could generate a much larger return?

Here’s the most important thing I learned in this book. Instead of keeping all the tasks, goals and ideas you have as an entrepreneur in your mind, generate a list on paper. No matter what it is, write it down. Often, I would find myself keeping everything in my mind and feeling overwhelmed. Once I started writing it down, not only did I feel invigorated that I had let go of all the tasks, but now I had a way to visually cross off things. What’s more, I discovered that 80% of my time was spend on things that only generated 5-20% of successful return for my company.

All this said, no matter what business you are in, no matter what title you hold, managing your time is a cost effective way to increase business productivity. Plus, you’ll have a chance to clear the slate, start something new and actually create a plan that makes “cents”.

Go out and read Eat That Frog. I must admit it’s already done wonders for me both personally and professionally.

Happy Frog Swallowing!

Sarah @ Dog-Eared Pages

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