I know many of us fall into the trap of talking to ourselves. I am not speaking of those times when you’re in your car. You know who you are! While stuck in traffic, you carry out the full dialog of how you want to tell your boss to leave you alone and how you should be promoted to the next level. As you finally have the discussion wrapped up, you realize the people on either side of you are watching your weird facial contortions and wondering who you are talking to in your car. I’m speaking of your marketing.
So many times when we craft our own marketing message, we craft it so WE understand it. Trust me, I’ve fallen into the trap using words that only ad industry people use, like ROI, target market, one-sheet, creative brief, etc. That’s why I have to share a great article I found today. If you’re looking for a good resource to help you tighten up your messaging, write clearer and with brevity, this article and the resources within it can help!