This year I am starting a new blog post each week called BlogN2010. This will be a place where business owners can find tips, tricks and tasty tidbits that can help make your company blog fresh, profitable and a “must-read”. Stay turned for more blogtstic ideas!
Keeping fresh ideas pouring out of your blog posts is a challenge many blog writers face (myself included). Yes it’s a type of writers blog, but often times, it’s more than that. I constantly find myself asking:
What will people want to read?
What is timely and a topic on everyone’s mind?
Do people really care?
Bottom line, if you’re a small business and you need some fresh ideas for your up-coming blog post this year, here are a few things to consider before posting your masterpiece.
3 Business Blog Post Brainstorm Igniters:
1) Become Dear Abby-Offer Tips, Tricks and Tangibles
Let’s face it, you’re in business for a reason, you know something that people will pay for and need. So that means there are millions of things you can provide including tricks and tangible information that can help your readers. Providing educational tidbits is one of the easiest ways to bring what you know about your industry to light.
What’s more, not only can you provide valuable information, you can also provide advice. Take for instance the top three things your clients constantly ask your opinion about on a weekly basis. By taking those common questions, you can offer valuable advice that educates your customers and helps them better understand the importance of the services you provide.
2) Extra! Extra! Read All About It! – Bring fresh industry news to your readers.
Offering your readers insight on your industry’s new innovations, changes and newsworthy updates shows your readers that you’re on top of it. Trust me when I say your customers don’t have time to monitor your industry and their industry, so you must be the watchdog for them. Not only does it keep you in front of your clients, it also offers them a chance to discover additional products and services they may want to purchase from you. Plus, it’s easy to do. Find two or three industry blogs that you can follow and subscribe to their RSS feed. You can also go to Google Alerts, key in your industry and Google will email you news articles, industry topics and research on our designated profession.
3) Yes, pay attention to the person behind the curtain- let your clients walk in your shoes.
I used to work in television. I can’t tell you the many times people asked me to take them behind-the-scenes so they could see how we went about putting a newscast together. For some reason, people love to see what it is other people do. Humans are curious and when you peel back the curtain to show what happens behind closed doors or even how your team works in the field, they seem to hold you in high regard. Now I am not saying that working at the TV station won me a ton of dates or anything, but what it did do was help people understand what I did on a daily basis and generated a ton of respect. Two things all business owners want! This is a great place to start your blog.
If you’re new to blogging and you’re looking for additional inspiration, check out The Writer’s Block by Jason Rekulak. It’s a handy little book that really jump-starts the brain. You can also keep a folder on your desktop and place interesting articles your run across in it. Keep your eyes open, blog topics are all around us!