Can opening an email be as exciting as opening a package?

Recently I received and email with the subject line: 6 Career Tips Your Dog Knows. Being a “Dog-Crazed” person, I was instantly all ears. Here’s the article and I really like the parallels it offers. Check it out for yourself. 6 Career Tips Your Dog Knows.

All of this got me to thinking about the power of subject lines. What do you place within your subject lines? Do you use bright colors? All uppercase letters? Or do you take some time to think about what will resonate with your reader?

Here are some interesting articles I ran across on how to get your audience to open your emails.

Subject Line Comparisons

15 Rules to Writing Subject Lines Right

Tricks to Grab Reader’s Attention

10 Email Subject Line Blunders

So what subjects get your reader’s to open?

Happy ¬†emailing –

Sarah @Dog-Eared Pages

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2 Comments

Filed under Advertising, Business Development, copywriting, Marketing, Small Business Solutions, Writing

2 responses to “Can opening an email be as exciting as opening a package?

  1. LOL, one email had the headline “I will stop spamming you IF .. ”
    So I opened it!

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