Tag Archives: 4th quarter planning

3 ways to generate a treasure chest of ideas (Part 1 of a 3-part series)

 

Idea Book-Sept. 08

Idea Book-Sept. 08

Let’s face it, as it gets closer and closer to the end of the year, we begin to run out of steam. With approaching holidays, 4th quarter deadlines and a host of projects that have to be completed by the end of the year, I am in need of some brainy solutions for my clients. That’s where my treasure chest of ideas comes in handy. Most of you know it as brainstorming.

 

Off and on through out the year, I gather as many ideas, thoughts, visual inspirational pieces and articles on successful strategy as I can. I store it in this geeky little notebook (that’s a writer for you) so in times when I am busy, I can peer in and find these gold dubloons and craft them into results-driven solutions.  So you’re asking, “Where do I start?”  

Inside the Idea Book-Sept. 08

Inside the Idea Book-Sept. 08

 

 

 

 

 

 

 

 

Try these three ways to generate a ton of ideas in a short period of time. 

1) Begin the brainstorm adventure.  Try Monahan’s 100 MPH Thinking™.

 

  • Take your brainstorming group and divide them up into teams of 3-5 people. 
  • Set a limit on the # of ideas generated in 10 minutes per team. 
  • Give a block of post-it-notes to each team captain. 
  • Start the timer and have the team write down a new idea on each post-it. (This is not the time to self edit, any idea, thought or phrase is game!)
  • Each each team member then selects their two favorites, presents them to the group and then the group as a whole decides which “idea” helps fill your need.

 

Tip: Hang on to all of the stickies you generated. They can be “golden” and stored in a “idea” book for future use.

2) Tomorrow we’ll discuss word association brainstorming

3) On Friday we’ll discover how unusual combinations often lead to brilliant ideas … think sliced bread or rollerblades. 

Many other factors should also be considered when selecting the brainstorming environment, the people that should attend the storm and a plan on how to review your brainstorming “nuggets” and turn them in to gold. Before your get started, make sure you know how to execute the perfect brainstorming playing field.

Stay tuned, more to come tomorrow …

Sarah

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New Brains For Sale … Really?

Sounds like something you could use. Right? 

Summer is over and fall is quickly on it’s way. What’s that mean? Well if you’re in the advertising biz it means that the midnight oil is getting poured into our desk lamps in prep for busy weeks. Everyone is cramming their last advertising $ into the final 4th quarter pitch before implementing the 09 marketing plan.

That’s why I want a new brain. One that I can cram a ton of thoughts & ideas into and then easily access it. What? It doesn’t exist. Well until it does I have something that will help with “crazy busy” times his fall.

Check out Tom Monahan’s Do It Yourself Lobotomy. It’s packed with tons of ways to brainstorm new ideas for yourself and your clients.

 I use it often with clients as we work together on projects. It’s fun, helpful and a great idea generator packed in this small, easy to use book.  Try the 180º THINKING™, you’ll go out of your mind. Give it a read, let me know your thoughts!!

 

Happy Reading-

Sarah @ Dog-Eared Pages

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Filed under Advertising, copywriting, Marketing, Writing