If you haven’t had a chance to catch the Oscar winner for best animated short, Logorama, here’s a quick clip.
It’s a marketing geeks paradise I admit, but what an ingenious idea … branding, branding, branding as far as the eye can see. Who would have thought a movie made entirely of company logos would turn so many heads? Not only did it turn my head, it got me to thinking about my client’s and their branding.
What would it be to have no Branding?
Think of it. How would your company function if you didn’t brand yourself? Customers walk into your store or call your customer representative and while you may be a great service provider, they can’t seem to refer you any business and actually forget about you.
Like it or not, without branding you have no name, no logo, no tagline, no selling features; it’s just you and a desk and a handful of employees. Frightening. What’s worse, without being able to talk about your company, remember you have no naming convention, you have to say “we”, “us”, and throw out the “we’re #1 in client satisfaction”. This is why branding is so very important.
Play the “I Spy” game of branding.
Often I have my clients play “I Spy” with the brands around them. I know, I spent way too much time when I was younger sitting in the backseat of the car on family vacations trying to pass the time … But seriously, take a look around you. What brands do you “Spy”? How are they different from one another? How are the same? Which ones stand out from the others? When you start to think about other people’s brands, you remove the emotional attachment of your own brand and clearly begin to see what works and what doesn’t.
Tip: Ignite Your Brand
Make a list of the brands that are around your place of employment. How do they motivate you? Do they motivate you to do anything or are they just “pretty”? Now, take what you have seen and turn inward to your current brand. Are you motivating people to do anything? Do people even know you exist?
Play “I Spy” and take the journey to a new and improved branding experience.