Tag Archives: Business Development

Have You Downloaded A Widget Today?

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You probably already know what a widget is, but just so everyone is on the same page of music, It’s a mini software application that is downloadable to browsers, desktops and social-networking pages.

The latest buzz about the Internet world is that widgets are working and helping companies get noticed without having a flashy TV campaign that cost millions of dollars, although some are still doing that too (that’s a whole different blog). It’s upping companies advertising impressions in a whole new way.

Just ask Southwest Airlines. Their Southwest Ding widget allows customers to choose various travel destinations that appeal to them and when a low rate for that destination is available, the infamous “Southwest Ding” sounds off and the low rate appears upon the customer’s screen.

This is just one example of how the internet and widgets are changing the way we do business and benefit, as consumers, from various companies and the value the offer.

So how do you make widgets wow your customers? Here are 3 ways to have widgets work wonders with your biz.

1) Suggest widgets to your clients that will help them streamline processes within their business. See IBM’s-Build Your Own Case widget.

2) Find widgets that can help your business and post them on your web page. It shows you are up to date on technology and gives visitors to your website helpful tools to help manage their day-to-day business needs. See NetVibes. (They help businesses, ad agencies and entrepreneurs create widgets that help build business and provide client’s with solutions.)

3) Make a lasting impression and keep your customer base coming back for more. See Nike. They are constantly looking for ways to captivate, motivate and educate their audience. It’s why their customers are so loyal and continue to wait for the next big “Nike Thing”.

Take a look around the web. See what’s new. Discover how widgets are can make a difference in the way you do business.

The following are a few links to get you started:

Widget Box

NetVibes Ecosystem

Happy Widgeting-

Sarah @ Dog-Eared Pages

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Filed under Advertising, Business Development, Marketing, Small Business Solutions

Keeping Up The Momentum

Last week I was invited to the Dinner of Champions horning the Dunn family. The Dunns are known throughout the community as a family who has given their time, money and dedication to the MS Society. Luckily I was able to attend the event and heard an amazing speaker, Dr. Jack H. Llewellyn, Ph.D.

Dr. Llewellyn has worked with some talented athletic personalities including Tom Glavin, John Smoltz and Bobby Cox. His program not only helps athletes with their game, he also targets their mental edge, while showing them how to overcome adversity head-on. As you may or may not know, Dr. Llewellyn is also an author and wrote a gem of a book called Winning Sure Beats Losing & Here’s What You Can Do About It.  

What is also remarkable about Dr. Llewellyn is he has a daily challenge of his own. He has MS, but don’t let that fool you, he’s a real fighter! I was amazed at his energy and zest for life. Even though his body was aching, he was pacing on the stage, energetic with his speech and somehow grabbed the audience’s attention the second he stepped up to the microphone. He’s an inspiration and really made me think about my passion for life.  

I wonder, how often do we as give up before we even make an effort to try? As a small business owner myself, I find it easy to get discouraged, but as I continue reading his book, I am discovering the power of a positive attitude and adding a mental edge to the way I take on my projects. 

This book is packed full of outstanding ways to strengthen your focus, challenge your fears and thrive on stress. Yes, I said thrive on stress!  If you have a business or you are an employee of a business or if you just want to learn how to use your mind to get ahead, this book is a must read!

Take the challenge!

Sarah @ Dog-Eared Pages

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Filed under Business Development