Foro Romano-Rome, Italy-May 07
If you want your plantings to complement your house, you hire a landscaping artist. If you want a building to be constructed soundly, you hire an architect. I believe results-driven writing works the same way.
Often I am asked by potential clients, “Why should I hire a freelance writer instead of using someone I already have on staff or writing the piece on my own?’ That’s a good question and one that as a marketing manager, communications officer or small business owner you should always ask. If you don’t ask, you could be spinning your wheels and not generating a clear marketing message that grabs your customer’s attention and generates sales. When I hear this question, a few things come to mind
First of all, have you ever thought that using in-house talent or even writing the message yourself could actually be costing you more than contracting a writing specialist?
Here are 5 reasons you why you should hire a freelance writer.
(Stay tuned for parts 2 & 3 …)
1) Unlimited Perspective – “Are You Talking To Me?”
Often your staff writers have one view and one view only – your company. I know what you’re thinking, that’s a good thing, right? Well it can be, but it can also be very limiting in the sense that a staff writer knows the product/service so well that they miss important messages. I like to call it “talking to ourselves”. It’s easy to talk about a product/service you know well, but sometimes staff writers forget that their audience doesn’t know the product as well as they do and fail to reach the client because the messaging talks over their heads.
Contracting a freelance writer however, avoids this problem. This breed of writer takes on the project with a fresh perspective and writes with a clear direction. The contract writer doesn’t have a relationship already built with the product. As with all marketing writing, you as a marketing guru must impart messaging that’s direct and focused on their needs.
- Does your client understand how the product works?
- Have your described how the product is more beneficial to the user than say your competitor’s product?
- Are the words you use within your messaging understandable or are the words empty, leaping over their heads?
Additionally, freelance writers work with a variety of clients, having greater exposure and often a more accurate view of what works for other clients, trends within the marketplace and proven results that have worked for their client base. A staff writer usually only knows the product in which the write for and may not have time to research proven tools, tricks and trends that work for other businesses or even your competitors.
2) Brainy ROI-Ramp It Up
What’s Brainy ROI? Well for most company writers, your product’s ROI isn’t factored into their approach. However, freelance writers aren’t shielded from such a reality. As a freelance writer they are constantly competing on metrics and concentrating on bringing in the best ROI to you. After all, that’s what usually creates repeat business and generates a very happy client. Successful freelance writers aren’t looking for the “prettiest words”, they want to create a buzz for your company that is memorable and effective. So expert writers know where to splurge and where to save. That should be music to your ROI. Remember the golden marketing writer rule, “increase response, decrease cost”.
If you’re looking for ways to turn your company around and make a difference in your marketing efforts, stay tuned in for the rest of the top 5 reasons to hire a freelance writer. You won’t want to miss it.
All the best-
Sarah @ Dog-Eared Pages