Last week, I became a true believer in online connections. No I am not talking about Match.com, I am talking about an amazing group of women, Chicks Who Click. They mean business when it comes to connecting online gurus with the tools, trends and training to make us truly twitterrific.
Enter in my newest online friend, Suni Hayes, of My Office Zilla. Not only have I never met Suni face-to-face, but this kind stranger invited me to this week’s upcoming Chick’s Who Click conference, for free. She checked with her friend Shawn Kinkade, who then then checked with me and the rest is history (sounds kinda like the game of telephone, huh?). What’s more, I have already met two other people, online who I can’t wait to meet at the conference this weekend. Here’s my shout out them: Denise Smith and Elaine Ellis.
So what’s this got to do with your business? Well, if you’re not connecting with others and planting solid seeds for future connections to grow and flourish, you may just be watering barren soil, if you’re not using some kind of social media strategy. Social media outlets like Facebook, Twitter and of course my favorite, blogging, can really give you a voice in a world of multiple messages. Here are a few keys to making your marketing message loud and clear, so you’re heard and people have your product/service “top of mind”.
Tips 4 Communicating A Loud Social Media Message
1) Less Words, More Power
One of the key things to keeping your message front and center is to make it concise. Yes, as a writer this is very hard, but when it comes to getting your message out there you want sweet, short and simply spectacular words. After all, if you’re sending out a tweet to your customers, you only have 140 characters to broadcast your message, so make them work for you. Bottom line create a relationship with your customers and be real. That’s what social media is all about.
2) Share information that is useful and helpful to your audience
I often hear many of my clients tell me that Twitter doesn’t work because most people don’t care when someone is brushing their teeth. I agree, don’t bore me with a bunch of useless details, but have you thought how important a “brushing my teeth” tweet might be to someone selling toothbrushes? Look for opportunities to connect. What if you are an owner of a hair salon and someone tweeted: “Having a bad hair day, don’t laugh”. Image how you could make that person’s day if you instantly got back to them and offered a half-price haircut & style at your shop? I am pretty sure I would remember that and probably tell all my twitter followers about it.
In addition, offer up useful information, helpful stats and interesting stories that bring life to your Facebook page or blog. It is amazing how posting a story about someone struggling with time management can make quite bit of buzz on your site. If you can provide tools to help your audience’s business or even life easier, they are going to remember you.
3) Think of it as an online networking event
With so many layoffs, I keep hearing multiple stories about how Linked In saved a person’s bacon. As a pink slip hit their desk, there was no need to worry about their connections. They didn’t need to search for the company directory or grab their desktop rollodex. All the contact info they would need to notify their business connections was saved and easy to access online, from anywhere, not just the workplace.
What’s more, LinkedIn offers you a chance to help others. Whether it be an upcoming event you think might be helpful, writing up a testimonial for a fellow co-worker or even feedback on a book you just read that has changed your life, you can offer up a lot of valuable information to your connections. In addition, searching your connections, connections is a great way to meet new people and if you’re the one that received that pink slip, perhaps meet your new boss.
4) Connect and Reconnect
The most powerful thing I have found so far with social media is the power of meeting new and old friends/co-workers/neighbors. The sense of community that is created within the social media sphere is quite exciting. I can’t think of the last time a print ad made me feel so great, well maybe if it was advertising chocolate, but that’s different. I have met some of the most brilliant marketing pioneers out there and I must say, they are just as personable as if I had known them for years, Colleen Wainwright. Not only have I met new friends, I have found some old friends, co-workers from my old TV days.
Bottom line, we as humans want to have solid, dependable connections. Which makes being a business owner quite a way to make an impression through tapping into that human desire and delivering a memorable, lasting connection and experience. See where social media can take you next. I would love to hear more about your journey-leave me your comments.
So as I prepare for the upcoming conference, I look forward to sharing more insight on social media and how your business can move to the next level creating and retaining lasting customer relationships. Stay tuned ….
Happy Social Media Connecting-