Tag Archives: facebook

Social Girls, Happy Feet and a Room Full of Cool

Picture-2Whew! What a weekend. On Saturday I shared a day with a group of women who are tearing up the social media spectrum with a little help from all that is Twitter, Facebook and blog-o-licious. This weekend I got the opportunity to hang with Chicks That Click!  

ChicksWhoClickConference0509

I am really not even certain where to begin. I learned so much that I seriously would like to go to the conference again next weekend. I am not sure I was able to soak up everything, but man oh man did I have a blast. It was engaging, it was challenging, we got free crock flip flops and it was FUN!  Therefore, since many of you were not able to attend and many of you are looking for more social media tools, tricks and trends to help you navigate though the ever-changing waters, I have decided each week to feature a new tip, tool or trick I learned at CWC09. 

This week’s CWC09 tip …. (drum roll please …..) 

If you’re using Twitter, do you have an application that lives on your desk top that’s easy to use?

If your answer is “no”, TweetDeck can change and rock  your world! 

Here’s what you can do:

-See everything you might possibly need to stay connected-list of friends, list of important-to-you searches, list of direct messages

– Tweet directly from the interface

– Design your own dashboard that fits your Twitter needs

– Share photos easily with friends

The list goes on and on, check it out for yourself!

There’s so much more to share about this weekend. More to come in the weeks that follow.

Happy Tweet Decking-

Sarah @ Dog-Eared Pages

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Filed under Business Development, Marketing, Small Business Solutions

Have You Ever Had A Sizzling Online Connection?

Last week, I became a true believer in online connections. No I am not talking about Match.com, I am talking about an amazing group of women, Chicks Who Click.  They mean business when it comes to connecting online gurus with the tools, trends and training to make us truly twitterrific. Picture-2

Enter in my newest online friend, Suni Hayes, of My Office Zilla. Not only have I never met Suni face-to-face, but this kind stranger invited me to this week’s upcoming Chick’s Who Click conference, for free.  She checked with her friend Shawn Kinkade, who then then checked with me and the rest is history (sounds kinda like the game of telephone, huh?). What’s more, I have already met two other people, online who I can’t wait to meet at the conference this weekend.  Here’s my shout out them: Denise Smith and Elaine Ellis. 

So what’s this got to do with your business? Well, if you’re not connecting with others and planting solid seeds for future connections to grow and flourish, you may just be watering barren soil, if you’re not using some kind of social media strategy.  Social media outlets like Facebook, Twitter and of course my favorite, blogging, can really give you a voice in a world of multiple messages. Here are a few keys to making your marketing message loud and clear, so you’re heard and people have your product/service “top of mind”.

Tips 4 Communicating A Loud Social Media Message

1) Less Words, More Power

One of the key things to keeping your message front and center is to make it concise. Yes, as a writer this is very hard, but when it comes to getting your message out there you want sweet, short and simply spectacular words. After all, if you’re sending out a tweet to your customers, you only have 140 characters to broadcast your message, so make them work for you. Bottom line create a relationship with your customers and be real. That’s what social media is all about. 

2) Share information that is useful and helpful to your audience

I often hear many of my clients tell me that Twitter doesn’t work because most people don’t care when someone is brushing their teeth. I agree, don’t bore me with a bunch of useless details, but have you thought how important a “brushing my teeth” tweet might be to someone selling toothbrushes? Look for opportunities to connect. What if you are an owner of a hair salon and someone tweeted: “Having a bad hair day, don’t laugh”. Image how you could make that person’s day if you instantly got back to them and offered a half-price haircut & style at your shop? I am pretty sure I would remember that and probably tell all my twitter followers about it. 

In addition, offer up useful information, helpful stats and interesting stories that bring life to your Facebook page or blog. It is amazing how posting a story about someone struggling with time management can make quite bit of buzz on your site. If you can provide tools to help your  audience’s business or even life easier, they are going to remember you.

3) Think of it as an online networking event

With so many layoffs, I keep hearing multiple stories about how Linked In saved a person’s bacon. As a pink slip hit their desk, there was no need to worry about their connections. They didn’t need to search for the company directory or grab their desktop rollodex. All the contact info they would need to notify their business connections was saved and easy to access online, from anywhere, not just the workplace. 

What’s more, LinkedIn offers you a chance to help others. Whether it be an upcoming event you think might be helpful, writing up a testimonial for a fellow co-worker or even  feedback on a book you just read that has changed your life, you can offer up a lot of valuable information to your connections. In addition, searching your connections, connections is a great way to meet new people and if you’re the one that received that pink slip, perhaps meet your new boss.

4) Connect and Reconnect 

The most powerful thing I have found so far with social media is the power of meeting new and old friends/co-workers/neighbors. The sense of community that is created within the social media sphere is quite exciting. I can’t think of the last time a print ad made me feel so great, well maybe if it was advertising chocolate, but that’s different. I have met some of the most brilliant marketing pioneers out there and I must say, they are just as personable as if I had known them for years, Colleen Wainwright. Not only have I met new friends, I have found some old friends, co-workers from my old TV days.

Bottom line, we as humans want to have solid, dependable connections. Which makes being a business owner quite a way to make an impression through tapping into that human desire and delivering a memorable, lasting connection and experience. See where social media can take you next. I would love to hear more about your journey-leave me your comments.

So as I prepare for the upcoming conference, I look forward to sharing more insight on social media and how your business can move to the next level creating and retaining lasting customer relationships. Stay tuned ….

Happy Social Media Connecting-

Sarah @ Dog-Eared Pages

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Filed under Advertising, Business Development, copywriting, Marketing, Small Business Solutions, Writing

Defining The Biz Social Media Space

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Lately, I have been doing a lot of reading concerning the Social Media Landscape. In the last two days I have found a couple of articles that small business owners should read. The first, reported on CNN.com, is about what you should and shouldn’t say on your Facebook, LinkedIn and various other “social” sites from a business perspective. I am all about people having personality, their own flare and unique selling points-that’s what makes the world go ’round, this just gives you some guidelines on how to do that.

I also, ran across this article,sent to me from Ad Age, and I thought it was worth passing on to you. If you’re wondering what all the buzz is about Social Media, here’s a great example of how many ad agencies are approaching the subject. One thing that is worth noting are the case studies that are included in the article. 

Happy Social Media Construction!

Sarah @Dog-Eared Pages

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Filed under Advertising, Business Development, copywriting, Marketing, Small Business Solutions

Irritating Name, Astounding Success

By now most of us have heard a story or two about a little blanket (Linus would be so proud) that could. It’s the Snuggie and I have to tell you as a person that’s hyper-sensitive to words, this one about makes me want to rip my ears off. However, as I calm down, and just call it the “special blanket” to keep from igniting my sensitivity, I realize there’s a great marketing success story here. 

In case you have no idea what I am talking about, check out this commercial for the “special blanket”.

This commercial was just launched in October of 2008, and with the downturn in economy, most people would say it would be a total flop. However, with big ad campaigns that normally run being cut due to clients pulling back ad dollars, this product capitalized on a real opportunity. With competition down, many consumers looking to things that would enhance staying at home and an ad that uses direct response to hit you over the head to buy this “special blanket”, over 4 million blankets have sold; that’s just over $40 million in revenue. Yes it is true, even in the world of Web 2.0, direct response still works.

What should advertisers, small business owners and marketing gurus learn from this? Two things ….

1) Never under estimate the power of YouTube.  The “special blanket” has had over 200 parodies created on YouTube, which means there’s a buzz going on and that means people’s interest in the product is soaring-a marketing delight. What’s more YouTube videos make it easy to find ads you have seen on TV. YouTube instantly becomes a video vault, reference point and in cause you  missed that 1-800 #, a remarkable selling tool. And … it’s free!

2) Face It-Facebook works. And while  you are connecting with some of your old high school buddies, now you can also be part of the viral media buzz by joining the Facebook Snuggie Fan Club. What more could a company want? A fan club for it’s product. It’s true and get this, this club already has 4,000 members and going strong. How’s that for a little WOM (word of mouth)?

And if all this isn’t getting you marketing mind all warm and fuzzy, maybe you should check out the “special blanket” website for yourself and order one.

Stay warm and connected to the viral world-

Sarah @ Dog-Eared Pages


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Filed under Advertising, copywriting, Marketing, marketing in a down economy

A Recipe For Success In a Recession

 

Breakfast Time @ Lion's Gate-Newburg, Oregon- June '08

Breakfast Time @ Lion's Gate-Newburg, Oregon- June '08

 

When times of running a business seem a financial challenge, the first thing business owners examine is their bottom line. I mean after all, business is business and if you’re loosing money, it’s time to review the damage. But what many business owners do first is cut their marketing budget.  However, many experts believe cutting your marketing budget, is the one thing you shouldn’t do in a recession. Here’s some evidence why.

 

First of all did you know that MTV, iPod and even Crest White Strips were all launched successfully during recessionary times? It’s true, and most of the success they experienced is attributed to their marketing battle plan and innovation.

So how do you increase your company’s exposure to the market, save money and at the same time make your marketing budget go further?

Here’s a list of tactics that can help your reallocate your thinking about your marketing budget and in turn effectively promote your company.

Jump on the social media bandwagon. Build up your social interactions.

In a recent study conducted by the Association of National Advertisers, a whopping 28% said that social media integration would provide the most growth opportunity for their companies. What’s more when asked to name their preferred vehicle for this integration, 32% said they didn’t know what to use.  Now that’s an opportunity.

Be one of the first in your field to try out Facebook. Maybe you could Twitter about the latest innovation your company has created. It’s all about getting your business out there and what’s more, often times the most you’ll invest is time as many of the social media platforms are FREE!

If you don’t understand the social media arena, ask around, people, like myself, specialize in helping companies set up professional social media solutions and would welcome the chance to clearly explain the tactics that will work for your company.

Look at your customer’s feedback.

One thing I always ask my client is  …

“Do you know what your clients are saying about you?”

Several clients will answer yes and others may have a blank stare. Bottom line if you don’t know how your clients feel about your product or the service you provide, now is the time to beef up on that golden nugget of info.  Positive testimonials from your customers are key and give your business validity. Here’s how you can gather testimonials:

·      Send out a survey through Survey Monkey that asks about their experience with your business.

·      Have them place a recommendation on your LinkedIn page.

·      Schedule a one-on-one meeting with your clients and record their thoughts

Bottom line before you ever publish their feedback in a brochure, on your website or within a letter, ask their permission to use their comments. This is also a great way to improve the product or service you offer. Many companies say it’s their client’s feedback that helped them craft their top-selling offerings.

Strategically plan your marketing budget.

When faced with a recession, it makes sense to create a detailed plan for your company. Your probably already have a fiscal projection in place for 2009, but many companies don’t generate a marketing plan. I have often heard people say, “If I have money left after the first quarter, I might place an ad in the local paper.” While this may have worked in solid financial times, it won’t work now.

You have to generate a buzz about your company and the only way I know to do that is to keep your business front and center of your target market. Creating a thoughtfully executed marketing strategy that has some component which places your company out there each month is vital.  There are many companies, like mine, that specialize in helping clients create a plan. However, if you feel comfortable charting out there here’s an article from Entrepreneur.com than can help get your started.

Bottom line … it’s time we make our dollars work harder for us. Through effective marketing and self-promotion tactics, you can generate a buzz about your company that grabs your target market’s attention and prompts them to buy your product or service. It just takes a bit of planning, a pinch of creativity and a sprinkle of customer insight. Walla … a recipe for success has been created.

If you want to know more about how to effectively market your business, let me know. I have lots of research on the subject and would be happy to tailor a solution to fit your needs.

 

Happy Marketing-

Sarah @ Dog-Eared Pages

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Filed under Business Development, Marketing, marketing in a down economy, Small Business Solutions, Uncategorized