Tag Archives: Illise Benun

Freelancer vs. Solopreneur-What’s the Difference?

 

Portfolio Showcase-Photo by: Denny Medley-Random Photography

Portfolio Showcase-Photo by: Denny Medley-Random Photography

A little over a week ago I was a part of a “tradeshow” meets “creative talent” meets “potential client” showcase. The annual Freelancer’s Portfolio Showcase, put on by a local group of freelancer’s, The Freelance Exchange. And yes, if you haven’t guessed it’s all about Freelancing and finding the talent local companies want to hire to shine up those marketing pieces.

 

It came as no surprise that many of us were out there ready to go 3 hours before company execs arrived. If you don’t know much about the freelancer soul, eagerness is a key word association.

As each of us shined up our samples, strightened our enormous stack of business cards, I wondered how many of us thought of ourselves as what was termed by Peleg Top and Ilise Benun of Marketing Mentor as a “solopreneur”? (I met both of them at How’s Creative Freelancer’s Conference in Chicago.)

I hear the wheels in your head turning, you’re wondering what’s the difference between a freelancer and a solopreuer. Well there’s a BIG difference and one that I think can make a huge difference when hiring a creative professional.

First of all, many business owners are concerned about unleashing a creative type to help promote their business. Many worry about freelancers being “flaky” and clinging to their free spirit instead of using business sense to make decisions.

Here are my top 3 reasons why businesses should hire a solopreneur:

1) A solopreneur is in-tune with running a business:

There is a common thread for many freelancers; they have never considered themselves as a business owner. Maybe they used to sit in a cube and have all the work/projects hand-delivered. Never did they think that they would actually go outside the office walls to drum up business. Never did they think they would have to follow up with an unhappy client or worse yet, not get paid for work they did. It’s all what business owners call, “the biz” and unless your freelancer is ready to look at themselves in this light, you might rethink working with them.

If you have a solopreuner on your team, you have a totally different animal.

2) A solopreneur considers themselves a business partner with you:

Many artists/writers seem to have a problem detaching from their work. Put nicely, when a client makes a suggestion, they may feel like a dog backed into a corner and snip at your ideas. When the artistic spirit creates something, it’s often tough to step back and look at the piece objectively or in the client’s eyes for that matter. With a solopreneur, things are different. Don’t get me wrong, we still take pride in our work, we just work to create solutions for our clients. Solutions that are relevant, measurable and above all, have a positive return on your investment. Collaboration between solopreneur and client is key. Creating the best solution together is a ‘win-win’ relationship.

3) A solopreneur offers a diverse perspective

When you hire solopreneur, you hire experience. Not only does the professional have business sense, they are also well versed in a lot of different areas of their industry. I have heard so many times, “do you have writing experience in _____?” While yes it’s important to know the subject matter enough to write about it or design it (for all the designers reading this) intelligently, solopreneurs embrace each subject matter they undertake with intense scrutiny as if the subject matter is of personal importance. Bottom line, a solopreneur is in business to help your business succeed, not just to create a piece they can put on display to impress others. By implementing this strategy within their business acumen, solopreneurs bring a diverse perspective to the table based on their previous experience and strive to help your business grow.

So the next time you search for creative talent, make sure the person you hire is a person who is focused first and foremost on your business.

Happy solopreneur searching- 

Sarah @ Dog-Eared Pages 

A special thanks goes out to Denny Medley of Random Photography for the picture in this blog post. Denny is a new friend I met at the Portfolio Showcase and also a fellow solopreneur who creates beautiful work and has a great blog!. Best of luck to you Denny! 

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Filed under Advertising, Business Development, copywriting, Marketing, Small Business Solutions, Writing

The Winds of Change

Greetings!

They call it the windy city … Chicago. Trust me, I’ve been there when the wind is billowing and yes, it is windy to say the least. However, last week, it was a different wind that blew life into my sails and set me on an exciting new course.  Last week I attended the first ever Creative Freelancer Conference in Chicago and I must say I learned some amazing things that I can’t wait to share with each of you.

Day 1-Creative Freelancer Conference-Chicago-Aug-08

Day 1-Creative Freelancer Conference-Chicago-Aug-08

 

First of all, a huge shout out must go to conference co-founders Illise Benun & Peleg Top, Dyana Valentine (girl, you have some energy!) and of course who could forget the Communicatrix, Colleen Wainwright – that’s only a few of the astounding people I met at the conference. Their enthusiasm for generating creative solutions that exceed clients’ expectations was infectious and in the weeks to come you’ll hear me talk about them even more. 

With that said I want to get you thinking and give you a little teaser for things to come. Here’s a few questions to ponder …

 

  • What is your company currently encountering, that makes daily success difficult?
  • Do you struggle with time management?
  • How can you effectively structure your week to get more done? (yes, you can do this!)
  • What’s the best way to motivate your staff?
  • Is social networking a good idea for your company? For you personally?
Start thinking! Send me an email with your thoughts. I’d love to point you in the direction of exciting and proven solutions. Bottom line, this is a place for you to gather insight, tips, tricks or even take 5 minutes for yourself to breathe and refocus your business efforts in a positive, fulfilling way.
Now is the time to get your current marketing efforts out of the doghouse!
Speaking of dogs, check out the picture of the Chicago dog I ate-yum heartburn city!
Chi-Dog @ Wrigley Aug. 08

Chi-Dog @ Wrigley Aug. 08

Be sure to check out my website Dog-Eared Pages and send me an email to begin receiving my new newsletter.
Wishing you the best-
Sarah

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