Tag Archives: marketing in a down economy

Words Are Captivating

I couldn’t let this video pass by without sharing with you. One of my dear friends, who is a life coach passed this on to me as she knows my love for words and anything that contorts them in an unique fashion. So take a look at this one. I think you’ll agree it’s pretty amazing what they have done here.

So what does it have to do with business? My challenge to you is this, find a way today not to take everything at face value.

  • Is there a way to make your business run smoother using resources you currently have? 
  • Can you review your current marketing assets and see if there’s away to use what you already have in a new way? 
  • Have you touched base with your scads of LinkedIn contacts to make sure they don’t need your product or service?
  • Are there things you are currently doing within your business to an excess that could be trimmed and the savings could be passed on to your employees?

Just a few questions to ponder as you view a list of words that somehow become magical.

Choose your words wisely-

Sarah @Dog-Eared Pages

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Filed under Business Development, copywriting, marketing in a down economy, Writing

Be Still My Freelancing Heart

After reading an article entitled More businesses are using freelancers, experts say on CNN.com, I had to write a quick post to share with you. Here’s some insight that might prove helpful in your business, at your job or even in your search for a new job.picture-4 

According to this article, many people, like myself, are seeing a positive spin on their businesses. It seems that many companies are discovering how to work smarter, not harder by eliminating unnecessary expenses when looking for creative marketing solutions. Businesses see the value of working with what is termed as Solopreneurs on a project-by-project basis. While the larger companies are still out there doing huge marketing campaigns, many small- to medium-sized businesses are using targeted marketing tactics like social media to get their message out there in a cost-effective way. 

So what does this mean to people searching for jobs in this new arena? Well, think like a small business owner. Where would a potential employer cut first? What’s more, how can you fill this need? What tactics can you use to leverage yourself into a job that is a win-win for both of you?

What I ask of you is this. If you are looking for creative talent, and your resources that are ‘in house’ are swamped with work, or have limited creativity, turn to a freelancer that specializes in what you do. Freelancers are a cost effective move as they don’t require benefits, are able to focus on your project with minimal distractions and bring a background of problem solving solutions they have seen work in a variety of businesses. For more, check out my blog post 5 Reasons You Should Hire a Freelance Writer. 

All the best-

Sarah @ Dog-Eared Pages

 


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Filed under Advertising, Business Development, copywriting, Job seeking, Marketing, marketing in a down economy, Small Business Solutions, Uncategorized, Writing