Okay so I must admit that I have been hooked on the iPhone since it was first released. I have drunk the Apple-favored Kool Aid and feel somewhat lost when I misplace the phone. As I talk with many of my clients I discover that they too, whether or not they have an iPhone, feel unorganized and somewhat lost without their smartphone to guide them. So, when I stumbled across an article about Mobile Marketing in a recent edition of Ad Age, I thought I must share the article with you. Not only are we headed to a time when people are more connected than ever to one another, they are connected through their mobile devices, spelling opportunity to business owners.
According to the Ad Age article, many experts in the mobile field expect the mobile marketing industry to explode and become an “apps-focused” reality. Many large corporations are looking into the mobile realm and developing apps that not only promote their brand, but push it in an innovative and engaging way.
All of this got me to thinking what is it that marketing consultants and creative advertising gurus can do to make their client’s brand (pardon the pun) “ring in people’s ears?” If it’s not an app, what is it that will engage your customer to react and stay engaged with your brand?
We at dog-eared pages would love to hear your thoughts.
Happy Phone Ringing!