Tag Archives: small business strategies

Words Are Captivating

I couldn’t let this video pass by without sharing with you. One of my dear friends, who is a life coach passed this on to me as she knows my love for words and anything that contorts them in an unique fashion. So take a look at this one. I think you’ll agree it’s pretty amazing what they have done here.

So what does it have to do with business? My challenge to you is this, find a way today not to take everything at face value.

  • Is there a way to make your business run smoother using resources you currently have? 
  • Can you review your current marketing assets and see if there’s away to use what you already have in a new way? 
  • Have you touched base with your scads of LinkedIn contacts to make sure they don’t need your product or service?
  • Are there things you are currently doing within your business to an excess that could be trimmed and the savings could be passed on to your employees?

Just a few questions to ponder as you view a list of words that somehow become magical.

Choose your words wisely-

Sarah @Dog-Eared Pages

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Filed under Business Development, copywriting, marketing in a down economy, Writing

Does Your Marketing GPS Contain A Copy Map?

 

Open Road-Oregon_June'08

Open Road-Oregon_June

 

Okay so some of you are getting in the mindset of traveling. After all, Turkey Day is fast approaching. That’s why it’s the perfect time to think about your copy map. You have that fancy GPS primed and ready to go for your trip and you’ve packed all your “large pants” so that you don’t miss out on a bite of grandma’s pumpkin pie. But what about your marketing plans. Are they tied up ready to go for next year? Have you been doing any planning on that YEAR LONG trip? Have you consulted your copy map? 

 

Well, if you’re creating your marketing plan and you haven’t thought about your creative team … you might want to put on the brakes and make a quick U-turn. From a copywriter’s perspective I beg you to start assembling a crew now. The quicker you have a creative group, the more adhesive your marketing campaigns will be. 

That’s why I bring up the idea of copy maps. If you are on board already and have a copywriter waiting in the wings make sure they provide you with a copy map. 

A copy map is basically a work plan that offers insight on how the writer plans on executing your creative project. It’s a great way to also reduce extra expense as your writer should clearly detail the following tasks with a budget. Once you have reviewed them, the two of you can begin the work together-no surprises, just two happy travelers guided by their copy map. 

Here are some things your writer’s Copy Map should provide:

 

  • A project outline-what will the project cover?, what are the objectives?, who will provide the info?
  • Research plan-where will the writer gain their research? will you provide? (Hint: Providing info upfront can save you $.)
  • Executional plan– a chance for both of you to set expectations, work-style requirements, compensation agreements, payment schedules
  • Approval process-determine how many revisions are included in the pricing, how you plan to review the documents and turnaround time for revisions

 

With each of these steps charted in your copy map, you’re set to journey down a mutually beneficial road. All it takes is a little planning and a lot of creativity.

 

Best of luck to you-

Sarah @ Dog-Eared Pages

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Filed under Advertising, Business Development, copywriting, Small Business Solutions, Writing