Tag Archives: Social Media for Businesses

Has The Expert Left the Building?

Being an expert in your field seems like a monumental task. Think about it. Knowing everything you can get your hands on about the topic seems almost impossible. However, with the vast resources that hang out  on the internet, becoming an expert in your field is easier than you think, just don’t let it be a crutch.

Gardening Has Gone To Google?

About three weeks ago, my husband and I went to a local garden center to purchase some flowers to “beautify” our yard. Growing up with a father that had a degree in Botany and Fruit Science and a mother that literally spent every summer taking us to the area greenhouses to learn more about native plants, I feel like I could potentially be an expert at anything that’s green. However, I am not. There are still plants that trip me up from time to time. So as the two of us browsed through the nursery, we stumbled upon a few plants I didn’t know. I was curious and read the little card that was placed within the pot of the plant. “This should be planted in full sun, with proper drainage.” Followed up with a scientific name I couldn’t pronounce. What the heck is this I thought. Then a lightbulb went off, let’s ask one of the nursery employees what it is and how to take care of it.

Carrying the plant toward the front counter I approached a dirt-covered associate and inquired about the plant. Her first response, why don’t you just look it up on Google. Google!!!! Yes, I know that resource, as I writer I use it often to research facts, figures and stats. But seriously, I now need to go to Google instead of asking you about a plant? My dad would have been dumbfounded much like his daughter was at the response. I am pretty certain I stood there like a child who just found out the candy store was all out of lollipops. I swear I didn’t move for at least 30 seconds. Then she asked, “Is there anything else I can do for you?”  (I digress and for fun I asked another associate for help with an Orchid. I know this is shocking, but I got the same response.)

While I might expect this reaction from a big superstore garden center, I was shocked to see that this well-respected speciality greenhouse wasn’t able to educated it’s customers on the plants it grew. Yikes! This of course got me to thinking about how important educational marketing is for business owners. Think about it. If you’re not perceived as a leader in your business sector, why would a potential client choose you?

How Does Educational Marketing Make Your Business Grow?

1) Nurture the important benefits of your company and share with your clients. If you want new clients and to help maintain the ones you currently serve, what have you done lately to nurture those relationships? Have you called them to survey how you’re doing? Have you provided them educational information so that they can learn more about your product or service?

Solution: Begin an email marketing campaign. Newsletters are a great way to stay in touch with your current clients and foster new relationships with prospects. Check out this article about how to effectively sell your company’s benefits.

2) Become a social butterfly. Using social media like Twitter and Facebook is another great way to share information you gleam each week. You don’t have to spend hours updating your page each day.

Solution: When you sit in front of the computer and read an interesting article over your “first” cup of coffee, if you find an article that would be of interest to your clients, post it or tweet about it. It takes 2 minutes and can create a raving set of “groupies” in your garden. Read more about the impact social media can make on businesses.

3) Incorporate new species of flowering connections into your  company’s landscape. Networking with like-minded business professionals is a great way to grow your business. Not only can you meet new people who can connect you to their business, you can also build relationship with other experts. In addition, you can showcase your expert status by offering educational presentations that inform and enlighten. I can’t tell you the numerous speaking events I have attended. Some are boring and drab, but for all of those presentations, there is the 20% that are amazing, motivating and inspiring.

Solution: Be one of those speakers and people will flock to you and your business. Schedule a speaking engagement and showcase your vast knowledge of your business and the customers you serve. Look into some ways you can connect.

While I love Google, I hope that business owners and their employees don’t abuse it, thus loosing potential customers and or clients. We cannot put our businesses on autopilot and hope that someone will come back. The internet is a great resource, but it’s just that, a resource. Keep in mind that no matter how tempting it may be to refer a client to “learn more by Googling”, there’s still nothing like talking to an expert to really solidify the customer experience. As for the garden center I visited, let’s just say, next year, I’m going somewhere else!

Happy educating-

Sarah @ Dog-Eared Pages

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Filed under Advertising, Business Development, Marketing, Writing

Have You Ever Had A Sizzling Online Connection?

Last week, I became a true believer in online connections. No I am not talking about Match.com, I am talking about an amazing group of women, Chicks Who Click.  They mean business when it comes to connecting online gurus with the tools, trends and training to make us truly twitterrific. Picture-2

Enter in my newest online friend, Suni Hayes, of My Office Zilla. Not only have I never met Suni face-to-face, but this kind stranger invited me to this week’s upcoming Chick’s Who Click conference, for free.  She checked with her friend Shawn Kinkade, who then then checked with me and the rest is history (sounds kinda like the game of telephone, huh?). What’s more, I have already met two other people, online who I can’t wait to meet at the conference this weekend.  Here’s my shout out them: Denise Smith and Elaine Ellis. 

So what’s this got to do with your business? Well, if you’re not connecting with others and planting solid seeds for future connections to grow and flourish, you may just be watering barren soil, if you’re not using some kind of social media strategy.  Social media outlets like Facebook, Twitter and of course my favorite, blogging, can really give you a voice in a world of multiple messages. Here are a few keys to making your marketing message loud and clear, so you’re heard and people have your product/service “top of mind”.

Tips 4 Communicating A Loud Social Media Message

1) Less Words, More Power

One of the key things to keeping your message front and center is to make it concise. Yes, as a writer this is very hard, but when it comes to getting your message out there you want sweet, short and simply spectacular words. After all, if you’re sending out a tweet to your customers, you only have 140 characters to broadcast your message, so make them work for you. Bottom line create a relationship with your customers and be real. That’s what social media is all about. 

2) Share information that is useful and helpful to your audience

I often hear many of my clients tell me that Twitter doesn’t work because most people don’t care when someone is brushing their teeth. I agree, don’t bore me with a bunch of useless details, but have you thought how important a “brushing my teeth” tweet might be to someone selling toothbrushes? Look for opportunities to connect. What if you are an owner of a hair salon and someone tweeted: “Having a bad hair day, don’t laugh”. Image how you could make that person’s day if you instantly got back to them and offered a half-price haircut & style at your shop? I am pretty sure I would remember that and probably tell all my twitter followers about it. 

In addition, offer up useful information, helpful stats and interesting stories that bring life to your Facebook page or blog. It is amazing how posting a story about someone struggling with time management can make quite bit of buzz on your site. If you can provide tools to help your  audience’s business or even life easier, they are going to remember you.

3) Think of it as an online networking event

With so many layoffs, I keep hearing multiple stories about how Linked In saved a person’s bacon. As a pink slip hit their desk, there was no need to worry about their connections. They didn’t need to search for the company directory or grab their desktop rollodex. All the contact info they would need to notify their business connections was saved and easy to access online, from anywhere, not just the workplace. 

What’s more, LinkedIn offers you a chance to help others. Whether it be an upcoming event you think might be helpful, writing up a testimonial for a fellow co-worker or even  feedback on a book you just read that has changed your life, you can offer up a lot of valuable information to your connections. In addition, searching your connections, connections is a great way to meet new people and if you’re the one that received that pink slip, perhaps meet your new boss.

4) Connect and Reconnect 

The most powerful thing I have found so far with social media is the power of meeting new and old friends/co-workers/neighbors. The sense of community that is created within the social media sphere is quite exciting. I can’t think of the last time a print ad made me feel so great, well maybe if it was advertising chocolate, but that’s different. I have met some of the most brilliant marketing pioneers out there and I must say, they are just as personable as if I had known them for years, Colleen Wainwright. Not only have I met new friends, I have found some old friends, co-workers from my old TV days.

Bottom line, we as humans want to have solid, dependable connections. Which makes being a business owner quite a way to make an impression through tapping into that human desire and delivering a memorable, lasting connection and experience. See where social media can take you next. I would love to hear more about your journey-leave me your comments.

So as I prepare for the upcoming conference, I look forward to sharing more insight on social media and how your business can move to the next level creating and retaining lasting customer relationships. Stay tuned ….

Happy Social Media Connecting-

Sarah @ Dog-Eared Pages

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Filed under Advertising, Business Development, copywriting, Marketing, Small Business Solutions, Writing

Defining The Biz Social Media Space

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Lately, I have been doing a lot of reading concerning the Social Media Landscape. In the last two days I have found a couple of articles that small business owners should read. The first, reported on CNN.com, is about what you should and shouldn’t say on your Facebook, LinkedIn and various other “social” sites from a business perspective. I am all about people having personality, their own flare and unique selling points-that’s what makes the world go ’round, this just gives you some guidelines on how to do that.

I also, ran across this article,sent to me from Ad Age, and I thought it was worth passing on to you. If you’re wondering what all the buzz is about Social Media, here’s a great example of how many ad agencies are approaching the subject. One thing that is worth noting are the case studies that are included in the article. 

Happy Social Media Construction!

Sarah @Dog-Eared Pages

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Filed under Advertising, Business Development, copywriting, Marketing, Small Business Solutions