Today’s final topic in the three-part series on brainstorming focuses on using unusual combinations within your business to heighten your reach, create new ideas and develop useful strategies that take you business from “business as usual” to “business is unusually busy”.
One technique that I have used with some of my clients is Unusual Combination Brainstorming. With this method I help the client take their current situation (slow sales, needing a presence in their current marketplace or selling a brand new product) and try to match it up with a service provider, a new way to brand themselves or an exciting look that is completely unrelated to their current approach.
Think about yesterday’s example of Word Association Brainstorming. If a client needed to create a toothbrush that helped to promote better dental hygiene, I might suggest that the client think of list of items that were unrelated to the product they produce. Who knows if they would have come up with a timer, an eye chart or even a garden hose. (Just remember the unrelated item needs to help solve the problem.) What is important is that they create something different than the norm, while fulfilling the need of their customer.
Try it for yourself. Whether you’re brainstorming for a new tagline or you want to develop a product that gives you a competitive edge, take time to think about other combos, moving your business to the next level.
- Write down 5-10 items that have nothing to do with your product/service.
- Make a list of 3 providers you know that might offer those products/services you have written down.
- Determine if a partnership can be created that’s win-win for each of you.
- Ask friends, family and business associates to brainstorm with you.
- Talk to a young person, see what they can cultivate, often their young minds are much more creative that ours.